Vernon
Scope
Branding
Visual Identity
Digital
Print
Collaborators
Vernon
→ This visual identity was created for a new type of construction & development company. One that combines traditional methodologies with forward-thinking ideas, and sees value in treating employees as partners and collaborators rather than temporary help.
The logo is derived from three primary influences: The shape of the letter V, the forms seen in technical, isometric building plans, and the color and structure of the leaves of the Alder tree. The first two are straight-forward, but the word “Vernon” originates in French language and means “of the alder tree” - providing a link between the chevron shapes, and informing the construction of the brand mark.
Palette
Photography
Typography
Patterns
