O'mai is a new in-salon hair relaxing system, made using natural, less-damaging ingredients. The identity for this new product needed to be created from the ground up – including naming, logo development, and design of all the packaging and collateral. The name "O'mai" (aside from the double-entendre) is derived from the name of the first person to travel from Polynesia to Europe – referencing how the product fuses western style with the tropical ingredients of Oceania.
* Created while at The O Group
